Decentralized Infrastructure is the Future of Online Video Streaming
Time is the Decider
Blockchain and the web3 infrastructure are the next stages in technological evolution; they are gradually pointing to decentralization as the future of video streaming all over the world. It is only a matter of time for blockchain streaming to be the vogue globally.
- Centralized streaming platforms emerged as preferred alternatives to cable and satellite models
- Over time, their personalized services have become too expensive for consumers
- Decentralized streaming platforms provide cheaper alternatives to existing centralized models.
Alternative to the Old
Paid streaming platforms over the past decade, have emerged as the preferred mode of content streaming all over the world. They have provided global consumers with the ability to enjoy original content as directly served by creators. Due to their innovation, centralized streaming platforms have successfully turned consumers away from the traditional cable-based model to the digital content-focused system.
This has been a huge technological advancement up till this point. Along the line, the ever-increasing demand for fresh content has led to the emergence of powerful media streaming platforms such as Netflix, Hulu, YouTube, Amazon, building an industry out of the content economy
A Deal Gone Too Far
No doubt, centralized video streaming is a profitable venture. You need not dig too deep to find out why; there are only a handful of companies operating within this space with the force of monopoly.
Here is the litmus test, what comes to your mind whenever you hear free video streaming platforms? What about paid video streaming outlets? The answer to the first will certainly be YouTube, and the best bet for the second is Netflix. That is just how much of a monopoly exists in the video streaming market.
Still, that is not the point!
Here is the real thing, the overwhelming monopoly that these platforms have, has given them the leverage to set prices as they see fit. Initially, one of the things that brought them to prominence was their ability to help consumers reduce costs. This has totally vanished as subscription plans are now as expensive as satellite and cable platforms.
In a nutshell, aside from exclusivity, centralized streaming has defeated its purpose.
Decentralized Infrastructure is the Future
Decentralization lies at the core of Web 3.0, and this all-important characteristic is pioneering the new wave of video streaming that is affordable and fully accessible.
Centralized streaming largely encouraged waste. It is impossible for a user to stay up every hour of the day just to use up every minute of their subscription. The situation is even worse for the working class who spend most of their time at work. In the real sense, subscriptions are wasted more than they are used.
Decentralized infrastructure adequately attends to these two salient issues. First, with decentralized infrastructures, content consumption becomes cheaper for consumers. There is no need for that hefty Netflix monthly subscription as content distribution networks (peer to peer) ensure that content stays cheap (almost free). In the real sense, consumers only pay what can be tagged ‘incentives” to further incentivize serving nodes and content creators on the network.
Blockchain totally eliminates waste. There will be no need for subscriptions as consumers will only be required to pay tokens whenever they wish to consume content. A system that can be tagged as “Pay-as-you-watch”. In addition, consumers could also be incentivized to watch ads on the blockchain. This incentive replaces the compulsory (often targeted) ads that they are forced to watch on centralized video streaming platforms.
The decentralized infrastructure network is already looming with features that will ultimately make it the preferred mode of video streaming in the near future. Decentralization, low costs, and precious money-saving schemes are sure recipes for a fully decentralized future for video streaming.
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