Managing Privacy and Content Delivery on the Blockchain

4 mins read

Managing Privacy and Content Delivery on the Blockchain

No-Knowledge Proof

We are already certain that blockchain protects users’ personal data by maintaining anonymity during transactions, but what happens within the network itself, especially when decentralized streaming is put in the spotlight? We dissect the details here. Take a seat, we are in for a rollercoaster.


  • Anonymity and control have already become central to the way blockchain technology works
  • Zero-Knowledge Algorithm (ZK algorithm) provide extra encryption for decentralized content delivery networks
  • POP Network provides you with comfortable decentralized streaming with no personal data retention on the network.


Anonymity is the Hallmark of the Blockchain

Blockchain technology already has parameters in place that have made it a preferred option for users who wish to maintain anonymity and preserve their personal data. These parameters range from the possession of private and public keys by individual users to safely secure their wallets and the digital assets contained in them. Although transactions are recorded on the blockchain, their content and description are vague as they only reflect strings of alphanumeric digits known as wallet addresses.

For platforms that implement Know-Your-Customer and Anti-Money Laundering (AML) requirements, these sensitive users’ information is safely stored and retained on the network only for the purpose it is intended to serve.

This mechanism has further endeared blockchain into the heart of investors, and it has been one of the reasons blockchain technology is seeing increased adoption.

Also read: POP Network: The Blockchain-based YouTube Killer

Extra Security with Zero-Knowledge Algorithm

For decentralized content delivery networks, relying on the existing security architecture of blockchain technology is not enough. Consumers need to be assured that the data they generate in terms of preferences and activities are not used against them in any form (ads targeting, suggestion, or even sale). For this reason, it is important for decentralized streaming platforms to put additional security measure in place that solely caters to this need.

The Zero-Knowledge algorithm is proving the go-to solution in this regard. ZK as they are often referred to are algorithms that transmit data from one endpoint to the other without reading or storing the content of the data being transmitted. Subsequently, the content of the data is not retained upon completion.

As the name implies, the algorithm has no knowledge of what has transpired, maintaining an agnostic position irrespective of the kind of data they convey.

Comfort and Anonymity on POP Network

As the foremost decentralized content delivery platform on the blockchain, POP Network has initiated the ZK algorithm on its platform to strengthen consumer data security and further consolidate users’ trust in the network.

POP Network’s ZK algorithm comes into effect from the moment consumers connect their wallet with the platform and down to content streaming. Record of activities, content consumed, along other activities that users carry out within the network is conveyed and concealed within the ZK channel.

This helps to ensure that users’ data are not held within the network while their activities remain anonymous to other users, and to the network at large. This is the true definition of decentralized streaming and content delivery on the blockchain.

Our recommendation: Decentralized Video Platforms Explained


By implementing the ZK algorithm, POP Network aims to uphold the set standard on the blockchain, giving control to users while ensuring absolute anonymity.

To learn more about POP Network, feel free to check out our social channels with the links below:

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